Rob Nelson
CEO & Founder
612.367.8801 | rob@
Rob Nelson is the CEO & Founder of NorthRock X, the sports and entertainment division of NorthRock Partners, a premier financial planning firm. At NorthRock X, Rob leads the division in delivering strategic financial solutions tailored to athletes, entertainers, and other professionals within the industry. NorthRock X has become a trusted partner in helping clients navigate the unique financial challenges of these high-profile careers, while also empowering clients to manage their wealth, protect their assets, and achieve long-term financial goals.
As a dynamic leader with a commitment to excellence, Rob is dedicated to shaping the future of financial and lifestyle advice within the sports and entertainment sectors, ensuring that NorthRock X clients not only thrive during their careers, but also build lasting financial legacies.