Aaron Ryan

President, NorthRock X


With over 25 years in professional sports, Aaron is passionate about building businesses and partnerships centered around people that are inspired to drive change through sport. As President of NorthRock X, Aaron is proudly responsible for leading a first-of-its-kind financial and lifestyle advisory firm, dedicated to the modern athlete, sports executive, and entertainer, as they seek to master their craft, reduce complexity in their life, and drive impact in the communities that help them achieve success on and off their field of play.

Prior to joining NorthRock x, Aaron’s work at the NBA, RSG, and Overtime Elite has afforded him life-changing opportunities to lead some of the most exciting and innovative properties and projects in the industry. Ryan was the first Commissioner & President of Overtime Elite (OTE), the global basketball league for the next generation of athletes and fans. In the first full year of the league, Overtime Elite produced incredible results, including hire NCAA Championship Coach Kevin Ollie, the construction of a 103,000 square-foot state of the art facility in 6 months, and signing of 27 elite athletes, seven of which have signed with NBA teams going into NBA Summer League. Prior to Overtime Elite, Ryan served as Chief Operating Officer at Relevant Sports, the operator of the International Champion Cup, where he oversaw all internal business functions, focusing on the continued growth of the largest privately owned soccer company in North America and Asia. This followed a notable 22-year career at the National Basketball Association, where he helped manage business operations of numerous properties within the league, including USA Basketball and the NBA 2K League, the first official esports league operated by an American professional sports league now in its 6th season.

Aaron is originally from Minneapolis, MN, but has lived in Maplewood, NJ the past 11 years with his wife, Janie and their daughters Lydia (17) and Lauren (13). Ryan is a graduate of Miami University and received his MBA from Cornell University.