Sean Baenen

Group President, Director & Managing Partner

612.367.8804 |

With more than three decades as an executive, entrepreneur, and investor, Sean works to marry the fluid organizational intelligence required in a startup environment with the tailored “client first” service culture of our comprehensive asset management and advice businesses.

Prior to joining NorthRock, Sean was a long-time entrepreneur in Silicon Valley with a successful track record in the FinTech and professional sports industries. This followed work with some of the world’s most-known consumer financial sponsors (KKR, Friedman, Fleisher & Lowe, TPG and L Catterton) as an advisor, executive, and professional investor. His experience included helping lead the successful growth turnaround of ClearChoice Holdings and serving as a principal investor/founding executive of Virtue Labs, LLC.

From 2007-2011, Sean ran all front-end operations for Guthy|Renker ($2B consumer products firm) as Chief Operating Officer. He began his career in 1992 with Andersen Consulting, joining his first start up in 1999 as the sixteenth employee of Oxygen Media.